Frameworks and Systems, Not Tools
Resources and insights to help you close the oversight gap, reclaim underutilized budget, and build the data maturity required to scale.
1. The mOS Playbook (Core Frameworks)
- The Strategic Stack Framework: My core methodology for bridging the gap between governance (cost) and revenue (growth).
- The 4-Tier Data Maturity Model: A guide to moving your data from “Chaotic” to “Optimized.”
- The 2.5x Multiplier Audit: Use this formula to find the hidden costs in your martech procurement.
“Most martech failures are buying-process problems in disguise. I don’t just write about the latest features; I build frameworks for Marketing Operating Systems (mOS) that prioritize governance, data integrity, and revenue growth.”
2. Featured Columns on MarTech.org
| Article Title | The mOS Takeaway |
|---|---|
| 5 capabilities that separate high-performing MOps teams from the rest | MOps Teams must ace these five core pillars to move from execution to orchestration. |
| The $2 million martech procurement mistake hiding in plain sight | Stop treating martech like shopping; treat it like an operating system. |
| Most AI agents fail without data and governance maturity | The missing link between vendor promises and operational maturity. |
| The AI oversight gap is marketing’s next governance test | Why innovation without governance is your biggest financial liability. |
| A practical framework to turn fragmented data into a foundation for AI success | AI doesn’t fix bad data, it exposes it. Here is the foundation you need. |
| Operationalizing generative AI for marketing impact | How to move from AI conversation to actual conversion. |
3. The “First 45 Days” Toolkit
- COMING SOON: [Download] The Underuse Audit Checklist: Identify the 49% of your stack that is currently dead weight.
- COMING SOON: [Download] The AI-Readiness Matrix: A 1-page guide to prioritizing what to automate first.
- COMING SOON: [Tool] Taxonomy Calibration Sheet: Get Marketing and Sales on the same page before your next campaign launch.