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FRACTIONAL MARKETING OPS & REVOPS

Align your tech stack with business goals

I help growth-stage B2B SaaS startups scale effectively and align their marketing operations, sales operations, and customer success efforts with revenue goals.

SERVICES

With a proven track record as a fractional leader, I deliver strategic insights, operational frameworks, and actionable solutions that drive measurable results.

Marketing Operations Coach

I help marketing leaders and teams optimize processes, tools, and strategies to achieve operational excellence and to ensure your tech stack works for you, not the other way around.

  • Marketo implementation
  • Campaign optimization
  • Lifecycle management

Revenue Operations Advisor

I align marketing, sales, and customer success to create a seamless revenue engine. 

  • Improve forecasting
  • Streamline handoffs
  • Maximize ROI

Marketo Support

I offer administrative, operational, and day-to-day Marketo support on an as-needed basis.

  • Nurture programs
  • Integrations
  • 1:1 and team training
ABOUT
Tonya Walker profile picture

Tonya Walker is a seasoned marketing professional with over 20 years of experience helping businesses align their marketing strategies with business goals. Throughout her career, she has worked with global organizations, B2B SaaS startups, and enterprise companies, specializing in marketing automation, campaign execution, and optimizing martech stacks.

WHO I WORK WITH
  • B2B SaaS startups in growth stages looking to scale efficiently

  • Marketing leaders aiming to optimize their tech stack and align teams

  • Revenue-focused organizations that need to bridge the gap between marketing, sales, and customer success.

MY APPROACH

I combine strategy with execution, focusing on both the big picture and the details that drive results. Whether it’s designing a robust lead scoring model, integrating complex systems, or coaching teams to leverage tools like Marketo effectively, I bring clarity and confidence to your operations.

Ready to drive results and scale growth?