Mindful Change: For Marketing & Martech Profs Leading Digital Transformations
Help your team transition faster, reduce resistance, boost platform adoption, and hit your project deadlines.
.jpg?width=4000&height=2250&name=Grey%20and%20Black%20Scrapbook%20Travel%20YouTube%20Thumbnail%20(2).jpg)
Experiencing mid-migration drop in user engagement or siloed teams blaming each other?
Mindful Change helps you navigate friction points and defuse resistance before it blows up key deadlines.

Are you stressed and uncertain about how to drive adoption after migration or implementation?
Mindful Change will transform you into a calmer, more effective leader who guides seamless digital adoption, reducing delays and enhancing ROI.
By the end of Module 2, your teams will be actively supporting the shift, without silent resistance or delayed rollouts.

After Mindful Change, you can look forward to:
- Reduced pipeline disruptions during migrations
- Smoother platform and process changes
- Lower resistance to change
- Increased user adoption
- Stronger team engagement
- Better cross-functional alignment & reduced friction
What's covered in Mindful Change?
Mindful Change includes the tools you need to effectively drive sustainable digital transformations

Module 1:
Mapping emotional impact at Go‑Live
Module 2:
Communicating through uncertainty
Module 3:
Reducing adoption resistance
Module 4:
Building resilience and sustaining tech momentum
Other resources include:
- Tracker to gauge your impact and effectiveness in real-time
- Practical exercises and techniques to implement from day one
- Course workbook with tools to support every module
- Toolkits, case studies, and other resources during and after the program

Course Author
Tonya Walker
Certified Meditation and Mindfulness Coach
Tonya Walker is a 20+-year marketing veteran with firsthand experience in driving significant organizational and technical change, including platform migrations, integrations, and implementations. This led her to develop a series of outcome-based mindfulness training programs designed to equip other marketing leaders with the tools needed to thrive in the face of common change management challenges.
Tonya is also a certified meditation and mindfulness coach, empowering leaders to cultivate clarity, sharpen focus, and lead with greater impact.
Tonya’s programs synthesize these two paths – hands-on marketing leadership meets transformative mindfulness practice.
Frequently asked questions
Who is this program for?
This program is specifically designed for marketing professionals - managers, senior managers, directors, VPs, and CMOs who are responsible for guiding their teams through complex digital transformations. If you lead system migrations, software implementations, team reorganizations, or any initiative that involves significant adaptation and potential resistance, this program is for you. It's built for those who want to enhance their leadership impact and navigate change with greater ease and effectiveness.
What makes this program different from other leadership or mindfulness courses?
Mindful Change stands apart by uniquely blending deep mindfulness practices with practical agile leadership principles, all within the specific context of the fast-paced tech industry. Unlike generic leadership training, this program is designed by someone with over a decade of tech experience, who understands the unique challenges of system implementations, digital transformations, and managing technical teams through change. We focus on tangible outcomes and actionable strategies directly applicable to your daily tech leadership challenges.
How is the program delivered, and how long does it take to complete?
Mindful Change is an entirely on-demand, self-paced coaching program. It includes concise video lessons, guided audio mindfulness practices, downloadable workbooks with exercises, and curated resources.
While the program is designed for flexible completion, most leaders find that dedicating 1-2 hours per week allows them to complete all core modules and integrate the practices effectively over approximately 4-6 weeks. You have lifetime access to the materials, so you can learn at your own pace.
Is this a meditation program?
Absolutely not! Mindful Change offers mindfulness techniques that are immediately applicable to your professional life, and you'll be guided step-by-step to integrate them into your leadership approach.
What is the investment for the program?
The investment for the Mindful Change program is $299. This premium pricing reflects the specialized, high-value content, the actionable strategies, and the measurable outcomes designed to significantly enhance your leadership capabilities and impact within your organization.
Is this program accredited, and will I receive a certification?
This program is a specialized professional development and coaching program developed by Tonya Walker LLC. While it is not formally accredited by an external academic body, it is built on evidence-based mindfulness principles and proven leadership strategies. The primary value lies in the measurable skills you will acquire and the tangible outcomes you will achieve in your role.
What kind of support is included with the program?
As an on-demand program, Mindful Change is designed for self-paced learning and independent application. You will have full access to all video lessons, audio guides, downloadable workbooks, and curated resources. For any technical issues or program-related questions, you can contact support via email.
How will I measure my progress and the outcomes of the program?
The program includes several tools to help you track your progress and demonstrate impact:
- Self-Assessment Surveys: Pre- and post-program surveys to gauge your personal growth in areas like stress management, emotional regulation, and confidence in leading change.
- 360-Degree Feedback Guidance: We provide guidance on how to solicit feedback from your direct reports, peers, and manager on key leadership behaviors related to communication, empathy, and change facilitation (if your organization supports this).
- Team Metrics Frameworks: You'll receive practical frameworks and guidance on how to track relevant team metrics, such as change adoption rates, team sentiment during transitions, and effectiveness of communication within your own projects.
What is your refund policy?
We are confident in the value of Mindful Change. If you are not satisfied with the program within 14 days of enrollment, please contact support and we will work with you to ensure the program meets your expectations.