Email marketing is a crucial aspect of modern-day digital marketing, and building a robust email list is the foundation of a successful email marketing campaign. With an extensive email list, businesses can reach out to their audience directly, foster relationships, and promote their products or services effectively. However, building an email list can be challenging, especially with the saturation of digital marketing. In this blog post, I’ll share 75 proven strategies to help any business grow its email list and build a strong foundation for email marketing.

How to build an email marketing list
AI image “email marketing”
  1. Offer a lead magnet (e-book, white paper, etc.) in exchange for email addresses
  2. Use opt-in forms on your website
  3. Host webinars and collect email addresses from attendees
  4. Run contests and promotions that require email sign-ups
  5. Offer a discount to customers who sign up for your email list
  6. Add a sign-up form to your Facebook page
  7. Utilize social media to promote your email list and drive sign-ups
  8. Collaborate with other businesses and cross-promote each other’s email lists
  9. Use QR codes to drive sign-ups in-person at events or on printed materials
  10. Offer exclusive content to email subscribers
  11. Use a pop-up form on your website to capture email addresses
  12. Integrate email sign-up with your checkout process for online purchases
  13. Ask for referrals and email addresses from current subscribers
  14. Attend networking events and collect business cards to add to your email list
  15. Run a survey and ask for email addresses in exchange for the results
  16. Add a sign-up link in your email signature
  17. Use an exit-intent pop-up on your website to capture email addresses from leaving visitors
  18. Run a Facebook ad campaign targeting email sign-ups
  19. Partner with other businesses to co-create and promote a lead magnet
  20. Use a chatbot to collect email addresses on your website
  21. Offer a free trial or demo of your product in exchange for email addresses
  22. Add a sign-up form to your LinkedIn page
  23. Include a call to action to sign up for your email list in all of your blog posts
  24. Use a welcome mat or full-screen pop-up to promote your email list on your website
  25. Offer an incentive for referring friends to sign up for your email list
  26. Attend trade shows and collect email addresses from attendees
  27. Offer a free consultation or assessment in exchange for email addresses
  28. Use a hello bar at the top of your website to promote your email list
  29. Add a sign-up form to your Instagram profile
  30. Use a landing page specifically designed for email sign-ups

Check out the 6 email marketing tips for small business

  1. Offer a loyalty program that requires email sign-ups
  2. Host a podcast and collect email addresses from listeners
  3. Use a lead generation tool to collect email addresses from your website visitors
  4. Collaborate with influencers and ask them to promote your email list to their followers
  5. Ask for email addresses when making in-person sales
  6. Use a gamified quiz or survey to collect email addresses
  7. Offer a free resource library in exchange for email addresses
  8. Run a Twitter campaign promoting your email list
  9. Use a live chat tool on your website to collect email addresses
  10. Offer a personalized consultation in exchange for email addresses.
  11. Use retargeting ads to target visitors who have previously interacted with your website
  12. Add a sign-up form to your YouTube channel
  13. Offer a discount code for a future purchase to email subscribers
  14. Include a sign-up form in your email footer
  15. Use a content upgrade to encourage email sign-ups from your blog readers
  16. Ask for email addresses at the point of sale in physical stores
  17. Partner with other businesses to run joint webinars and collect email addresses
  18. Offer a free sample of your product in exchange for email addresses
  19. Run a Google Ads campaign to promote your email list
  20. Use a lead generation plugin on your website to collect email addresses
  21. Use a landing page to promote a free trial of your product
  22. Ask happy customers to sign up for your email list
  23. Collaborate with industry experts to co-create a lead magnet
  24. Use a newsletter sign-up form in your email signature
  25. Offer a free course or certification in exchange for email addresses
  26. Use a welcome email series to promote your email list to new subscribers
  27. Use a pop-up form to collect email addresses on exit
  28. Ask subscribers to refer their friends to your email list
  29. Use a lead magnet to build your email list on LinkedIn
  30. Use a newsletter sign-up form in the header or footer of your website
  31. Offer a free virtual event in exchange for email addresses
  32. Use a referral program to encourage current subscribers to refer friends to your email list
  33. Offer a free trial of your service in exchange for email addresses
  34. Run a Pinterest campaign to promote your email list
  35. Use a gamified lead generation tool on your website
  36. Collaborate with other businesses to run a joint contest that requires email sign-ups
  37. Use a lead generation quiz on your website
  38. Offer a free consultation or assessment to collect email addresses
  39. Use a sign-up form in the sidebar of your blog
  40. Partner with other businesses to co-create a free resource library and collect email addresses
  41. Use a lead generation form on your About page
  42. Offer a free e-book in exchange for email addresses
  43. Use a lead generation form in a sticky header or footer
  44. Collaborate with influencers to promote your email list through Instagram Stories
  45. Use a lead generation form as a pop-up on exit or after a set amount of time on site.

Ready to give marketing automation a try? Here’s a comprehensive guide.

Building a robust email list is essential for a successful email marketing campaign. The strategies shared in this blog post are tried and tested, and businesses can choose the methods that best suit their needs and resources. With the right combination of techniques, businesses can achieve rapid growth in their email list, reach their target audience effectively, and promote their products or services efficiently. Remember that the key to success in email marketing lies in building relationships with your subscribers and providing valuable content. With these methods, your business is on its way to creating a thriving email marketing campaign!

Have you tried any of these methods? What were your results?

About the Author: Tonya Walker

Tonya has been developing and implementing marketing strategies for startups, SMBs, Fortune 500 and Fortune 100 companies for over 19 years. Her extensive experience in traditional direct marketing and marketing automation is unparalleled.